PinkCaller: online dating turned more attractive

Some 80 percent of dating sites’ users wish to speak on the phone with their liked or chosen ones before meeting them, surveys show. Add to this the huge growth in mobile web technologies, and the picture becomes clear: online dating sites need solutions that enable members to get in touch with each other easily over the phone.

The online dating market has been expanding at a stunning pace in the last decade. End-user expectations have also come a long way since then. Now it seems, two recent trends are reshaping the future of online dating sites.

First, mobile is taking over traditional online use rapidly. International dating site Plenty of Fish already thinks classic PC-based web is dead. Through its mobile application, the site has reached 3 billion pageviews a month in its first “mobile year”, hot on the heels of the website, which has 4 billion views a month. After going mobile, online signups jumped 40 percent, up from 10 percent in the past year. Second, the world is more and more dominated by social media.

According to one of the biggest online dating sites, over 80 percent of singles prefer phone conversations to other forms of interaction with potential dates. On the other hand, they don’t want to reveal their mobile numbers to anyone. Most members of dating sites want to have real-time voice chats with other members.Yet for many it is complicated to download software, register user accounts and try to be online as much as possible to take calls.

Thus, a secure, easy, one-click online call tool integrated into online dating platforms, is bound to take client experience to the next level. This is where we come into the picture: PinkCaller, the “little sister” of our GreenCaller service allows end users to go back to basics: speak to each other on the phone. But it does this by also providing the necessary privacy, control and flexibility they need. They do not need to reveal their phone numbers, and they can also get calls when they are offline.

There is even more to it: if a date goes wrong, you can ban people from contacting you. Not only won’t they be able to reach you via PinkCaller, but they cannot get hands on one of your most personal contact detail, your mobile number.

Sounds good, doesn’t it?
Of course, we all hope that things will go into a completely different direction, and more and more online dating sites will offer their members their offline dating service using PinkCaller.

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