Hundreds or thousands of products and items – that’s what we usually find in webshops. The wide range of products is one of the most positive features of online merchandise. Beside the ease and comfort webshops offer to customers.

However, this huge product range may also become a burden for a customer who does not look for a very specific item he or she already knows. It is only if the customers are familiar with the brand, the model and the make of the product they are looking for that the online shopper succeeds in a jiffy.

Now really: how many such sure-footed and determined customers are there in the vast online world? While the majority of web surfers have some idea of what they are looking for, very often they need assistance during web shopping. Continue reading →