As the average user spends over 55 minutes on Facebook, more and more companies present their brand pages on this social medium. Some mis/believe (choose whichever expression you think is true) that if your brand doesn’t have a FB page, it does not even exist. One must show up on the most popular social network, even with B2B services, as there are tens of thousands of work-related networks.

However not everybody is using smartly this medium as a channel for two-way communication. Brand pages tend to forget that social media serves as an excellent opportunity to build credibility, trust and loyalty. Do you? Continue reading →