Category Archives: Tips & Tricks
Online dating: risks and how to avoid them
Did you know that the third week of September is National Singles Week in the U.S.?
On this upcoming occasion, we have collected a few statistics and data on online dating. Continue reading
Businesses thirsting for toll free numbers
Not long ago, we have discussed whether or not it is worth to have a toll free number on your website in the age of cheap telecommunication. The answer was a definite “yes” with the addition that the benefits of such a feature may depend on the kind of business you are in. Now, we’d like to discuss the kinds of activities that may be in great need for free-of-charge accessibility by telephone in detail. Continue reading
Toll free numbers: still timely?
Telecommunication has become much easier recently and in the age of cell phones or low-rate distance calls, you might ask yourself: “Do I need a toll free number for my business?” There are several pros and cons to answer this question. Let me highlight some reasoning from the point of view of a small business owner. Continue reading
13 features sure to scare away visitors from your site
Nowadays, the vast majority of companies have a website, many of them also a webshop. However, there may be no noticeable increase in traffic or revenues. No improvement in organic web search results, no decline in bounce rate, no increase in conversion rate. What could be the reason for this?
The answer often lies not with what we don’t do,
but rather with what we do!
One should not forget: a website has not more than three seconds to convince the visitors that they have ended up at a good and relevant place. We collected 13 typical features which can chase away even the most determined visitors. Continue reading
Many visitors, few customers?
Less than 5 percent – that’s how many of a website’s visitors turn into real customers. At least according to global online sales statistics.
This proportion may seem surprisingly low. But keep in mind: it is a very long road that takes from visiting a website to actually purchasing a product or a service there.
Statistics show that 90-95 percent of visitors to any small or medium-sized company’s website end up making their purchase somewhere else, most likely on the competitor’s website. The obvious reasoning says they probably didn’t find what they were looking for on the website they visited first.