Not long ago, we have discussed whether or not it is worth to have a toll free number on your website in the age of cheap telecommunication. The answer was a definite “yes” with the addition that the benefits of such a feature may depend on the kind of business you are in. Now, we’d like to discuss the kinds of activities that may be in great need for free-of-charge accessibility by telephone in detail. Continue reading
Category Archives: Webshops
Toll free numbers: still timely?
Telecommunication has become much easier recently and in the age of cell phones or low-rate distance calls, you might ask yourself: “Do I need a toll free number for my business?” There are several pros and cons to answer this question. Let me highlight some reasoning from the point of view of a small business owner. Continue reading
13 features sure to scare away visitors from your site
Nowadays, the vast majority of companies have a website, many of them also a webshop. However, there may be no noticeable increase in traffic or revenues. No improvement in organic web search results, no decline in bounce rate, no increase in conversion rate. What could be the reason for this?
The answer often lies not with what we don’t do, 
but rather with what we do!
One should not forget: a website has not more than three seconds to convince the visitors that they have ended up at a good and relevant place. We collected 13 typical features which can chase away even the most determined visitors. Continue reading
Many visitors, few customers?
Less than 5 percent – that’s how many of a website’s visitors turn into real customers. At least according to global online sales statistics.
This proportion may seem surprisingly low. But keep in mind: it is a very long road that takes from visiting a website to actually purchasing a product or a service there.
Statistics show that 90-95 percent of visitors to any small or medium-sized company’s website end up making their purchase somewhere else, most likely on the competitor’s website. The obvious reasoning says they probably didn’t find what they were looking for on the website they visited first.
Ride your bike! After checking and fixing it thoroughly.
I want to ride my bicycle, I want to ride my bike! That’s how you feel when summer knocks on the door and you wish you could spend all your freetime outdoor. Spending a whole day out “in the wild”, or just enjoying the long, mild evenings after work. And if you like it, you can even listen to Freddie Mercury’s famous song meanwhile.
Riding a bicycle is the ideal way to combine free time activity with sports and fun. However, it is rather far from my sense of fun when I have to stop at every second corner to check or fix something on my bicycle. Today’s bikes are rather complex machines: the brakes, the gear shifts and shifters, the tires and the bearings all comprise of small parts. Parts, which have the bad habit of not working properly after a month-long pause.
Thus, you’d better devote some time to check whether everything is working well and Continue reading
What do online shoppers need?
Hundreds or thousands of products and items – that’s what we usually find in webshops. The wide range of products is one of the most positive features of online merchandise. Beside the ease and comfort webshops offer to customers.
However, this huge product range may also become a burden for a customer who does not look for a very specific item he or she already knows. It is only if the customers are familiar with the brand, the model and the make of the product they are looking for that the online shopper succeeds in a jiffy.
Now really: how many such sure-footed and determined customers are there in the vast online world? While the majority of web surfers have some idea of what they are looking for, very often they need assistance during web shopping. Continue reading