Ride your bike! After checking and fixing it thoroughly.

I want to ride my bicycle, I want to ride my bike! That’s how you feel when summer knocks on the door and you wish you could spend all your freetime outdoor. Spending a whole day out “in the wild”, or just enjoying the long, mild evenings after work. And if you like it, you can even listen to Freddie Mercury’s famous song meanwhile.

Riding a bicycle is the ideal way to combine free time activity with sports and fun. However, it is rather far from my sense of fun when I have to stop at every second corner to check or fix something on my bicycle. Today’s bikes are rather complex machines: the brakes, the gear shifts and shifters, the tires and the bearings all comprise of small parts. Parts, which have the bad habit of not working properly after a month-long pause.

Thus, you’d better devote some time to check whether everything is working well and Continue reading

Get more customers: Top 5 online tips for small businesses

Tipps & Tricks

Customer acquisition or customer retention. It’s hard to tell, which of these two the tougher task for small and medium-sized businesses is.

Fortunately, there are ways to accomplish both. We made a little survey among our multi-fold clients to find the ‘secret recipe’ for successful online client conversion. That is, turning website visitors into customers.

Let me share with you my top 5 online tips  not only for retaining, but also for acquiring new customers:

1.)    Use new, eye-catching and customer-friendly technology solutions in order to draw visitors’ attention.
Try to emerge from the crowd of competitors with an extra service, a new gadget that creates interest and raises the attention of your visitors. If possible, offer them some convenient, easy-to-use solution that really gives added value to your core service.

2.)    Help your visitor right at the time of the purchasing decision.
No website can answer all the questions of its visitors. What we all do if there is no answer is clicking and jumping to the next search item in Google. To minimize bounces, provide immediate and free one-click access to customer and sales support on your website.

Continue reading