Online shopping has become “default setting” in a lot of business areas, and probably the most widely so in the tourism sector. With the rapid expansion of online booking, businesses operating in tourism are having vast opportunities to market themselves to travelers. However, competition has become even tougher in this sector. Let me only hint at the overwhelming success of such sites as booking.com or hotels.com.
Tag Archives: Online Marketing
PinkCaller: online dating turned more attractive
Some 80 percent of dating sites’ users wish to speak on the phone with their liked or chosen ones before meeting them, surveys show. Add to this the huge growth in mobile web technologies, and the picture becomes clear: online dating sites need solutions that enable members to get in touch with each other easily over the phone.
The online dating market has been expanding at a stunning pace in the last decade. End-user expectations have also come a long way since then. Now it seems, two recent trends are reshaping the future of online dating sites.
First, mobile is taking over traditional online use rapidly. International dating site Plenty of Fish already thinks classic PC-based web is dead. Through its mobile application, the site has reached 3 billion pageviews a month in its first “mobile year”, hot on the heels of the website, which has 4 billion views a month. After going mobile, online signups jumped 40 percent, up from 10 percent in the past year. Second, the world is more and more dominated by social media. Continue reading
Get more customers: Top 5 online tips for small businesses
Customer acquisition or customer retention. It’s hard to tell, which of these two the tougher task for small and medium-sized businesses is.
Fortunately, there are ways to accomplish both. We made a little survey among our multi-fold clients to find the ‘secret recipe’ for successful online client conversion. That is, turning website visitors into customers.
Let me share with you my top 5 online tips not only for retaining, but also for acquiring new customers:
1.) Use new, eye-catching and customer-friendly technology solutions in order to draw visitors’ attention.
Try to emerge from the crowd of competitors with an extra service, a new gadget that creates interest and raises the attention of your visitors. If possible, offer them some convenient, easy-to-use solution that really gives added value to your core service.
2.) Help your visitor right at the time of the purchasing decision.
No website can answer all the questions of its visitors. What we all do if there is no answer is clicking and jumping to the next search item in Google. To minimize bounces, provide immediate and free one-click access to customer and sales support on your website.
GreenCaller Converts Visitors to Buyers
We have been receiving lots of questions about our new online tool GreenCaller lately. We are more than happy that this flat-rate solution which offers website visitors free-of-charge, one-click contact to the website’s support or sales team has raised so much interest.
As one of its most important innovative features, GreenCaller does not need any software to be installed by website visitors. To show you how simply it works, we have prepared a brief video tutorial for you.
Don’t forget: your comments are more than welcome!